Johortrucks Rebrands as Besuto Auto with FAW Line-up

The long-anticipated re-opening of the FAW dealership took place on 15 March 2025. With a full house and an impressive line-up of trucks demonstrating their brawn, Besuto Auto (M) Sdn Bhd celebrated this milestone in their company history. The remodelling of the dealership took six month, during which the space grew from 5 000 to 200 000 square feet to host the operations where now some 30 staff work.

During the opening ceremony, management reiterated on their promises to the market: Besuto Auto will continue to offer vehicles to the new market. They not only sell products, but also solve the customer’s urgent needs and create the future together. In the future, the development of Besuto Auto will focus on strengthening customer service, strengthening its team through training, and deepening the understanding of the products and services of customers.

Encouraging Besuto Auto, Dato’ David, Chief Executive Officer of NBG Industries, who was present for the launch, said “Keep going Besuto Auto. The sky is the limit. Keep going!” NBG Industries is the distributor of FAW trucks in Malaysia. He explained that, FaW stands for First Automobile World. It is the first company in China to build automobiles and was formed in 1953. He pointed out that over the course of the seven decades of company history, improvement have been drastic.“Some 15 to 20 years ago, nobody wanted to know about China trucks. And now, China -made trucks are well accepted in Malaysia.” Anticipating further growth in market share of Chinese trucks, he said that this is an opportunity for Besuto Auto. It is also an opportunity for FAW to contribute to Malaysia’s economy, as FAW has contributed immensely to the development of China.

Fronting the operation is serial entrepreneur Ms Oyuni Yong, Executive Director, Desuto Auto. Having started her career with a Japanese passenger car brand, in 2008, she ventured into international shipping with her brother. In 2018, she formalised a partnership that led to the creation of Johortruck.com as the first brand name for the dealership. She told Asian Trucker that she is driven by her passion to improve the lives of truckers. “I always like listening to customer feedback and always ask about the why and what they need. Trying to solve the issues they face, if their business is doing better with my help, I am so happy for that.”

The decision to become a FAW dealer has been motivated by the long history and proven track record of the brand. Yong stated that FAW has been instrumental for the growth of China and therefore would be ideally suited for the Malaysian market, too. In addition, the confidence in the brand was buoyed by the many positive reviews and experiences that are shared on social media platforms.

What sets Besuto Auto apart is a new approach that Yong is nurturing. Conceptually, the new workshop and showroom is extending beyond the notion of it being a 3S or 4S centre.“This is a 5S centre, whereby it is sales, service, spare parts and survey and satisfacation, making this a single hub for everything required by our customers,” she said. In particular, the survey component is of utmost importance to her as this is where the problem-solving nature of the business derives its strength. Rescue services and auxiliary offerings supplementing the truck sales round out the offering of Besuto Auto.

“We are ambitious. While we are now having a showroom in Johor only, we hope to expand into other states of Malaysia too,” Yong said before heading back to the event proper, attending to customers curious about the vehicles park on parade.

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