Isuzu keeps truck market lead in 2009

(chinatrucks.com, Feb.01, 2010)According to the combined official figures released by the Truck Manufacturers Association of the Philippines and the Chamber of Automotive Manufacturers of the Philippines, Inc., Isuzu trucks again outsold the competition in 2009, as it had the previous 11 straight years.

Last year, Isuzu’s N-Series light-duty trucks sold a total of 996 units, or 56.8 percent of Category 3 of the commercial vehicle segment. Isuzu’s medium-duty trucks, including the Forward, were just as dominant, selling 232 units for 57.9 percent of Category 4.

The impressive 2009 sales numbers of Isuzu trucks included a strong December, in which the Forward sold 20 units (100 percent of Category 4) and the N-Series moved 141 units (51.8 percent of Category 3). The good sales performance of these vehicles helped Isuzu post an overall month-on-month increase from 972 units in December 2008 to 1,199 units in December 2009. Isuzu’s total sales during the month also marked a 28 percent improvement from the 934 units it sold in November 2009.

"The sustained strong sales of Isuzu trucks show that customers continue to trust our hardworking vehicles,” said Isuzu Philippines Corp. president Keiji Takeda. “Factors commonly cited by clients are our trucks’ durability, reliability, fuel-efficiency and low-cost maintenance requirements. Clearly, Isuzu trucks are the ideal business partners.”

In 2009, Isuzu introduced the all-new Forward medium-duty series of trucks. The market’s response was very positive, most certainly owing to the Forward’s many class-leading features, including Isuzu’s new Euro 2 emission compliant 6HK1-TCN engine, which is now already turbo-charged and boasts an intercooler and a common-rail fuel-injection system. Its 72 kg-m of torque is now the best in class. Another feature of the Forward is a new “hexapod concept” design, resulting in optimal aerodynamics for better fuel economy as well as bigger door openings for easier ingress and egress.

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