Dayun heavy truck establishes image brand

(chinatrucks.com, Oct 19, 2010) It is learned by reporter that Dayun heavy truck is investing 10 million Euros advertisement fees to establish the brand image. It is the first enterprise to invest so much in the ads in Shanxi.

After the technology adjustment and market test, the security, comfort and economy characteristics of Dayun heavy truck have gained the recognition of the market since it has put into production in Oct 26th, 2009. The overall investment of Dayun heavy truck has reached 210 million Euros. The production target of Dayun in 2010 is 10,000 in accordance with the plan. The capacities of 50,000 vehicles will be realized in three years. The under building second stage program will realize the capacities with more than 100,000, and the annual value is more than 3 billion Euros.

The rich ads investments of Dayun auto have attracted lots of excellent dealers around the nation, and the listing 10 dealers have become more than 100 at the moment, and it will increase 10 dealers every month in average. It is predicted that the dealers will be increased to 200 at the end of 2010.   

Sales volumes of Dayun heavy trucks will be increased from less than 100 every month to more than 1000 every month. It is learned by reporter that sales volumes of Dayun from Jan to Sep are over 5000, and the sales revenue has reached 120 million Euros. 

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