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Volvo: New Strategies to Develop Low-end Heavy Truck for Emerging Market
Date:2012-10-25 Author:Daniel Source:www.chinatrucks.com
www.chinatrucks.com: In the new strategy of Volvo, low-end heavy trucks will be developed for the emerging markets including China. 3% of growth is expected for the company’s profit through 20 new strategies.
As revealed by relevant staff from Volvo, the project to reduce 10% of the cost in Japan has been launched through a series of reorganization with the 600 million krone invested in the third quarter. Volvo plans to raise the gross profit by 3% in all markets around the world and reduce the share of actual cost to the total cost by 10%. Meanwhile, The profitability in other business sectors will be strengthened to raise the profit margin by 3%.
Additionally, Volvo said that new low-end heavy trucks would be developed for emerging markets in Asia, South America and Africa, promotion would also be conducted in the near future. Currently, Volvo is preparing for the production at factories in India and Thailand.
DND, the joint venture company of Volvo in China, has begun the production and Volvo will release products that focus on Chinese market.
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