Xichai Achieves New Success in Overseas Markets
www.chinatrucks.com : Amid a heavily competitive international market, Xichai is constantly receiving orders from overseas markets. In the first five months of the year, around 6000 engines were exported, a rise of 14.7%. Russia, Middle East, southeast Asia, south America together with Africa are the five most important markets for the company.
A focus on marketing is a plus for Xichai. In 2013, the company aims at exporting high end products, so as to promote brand image. Large batches of exportation were achieved in South Africa, Vietnam, Taiwan, Spain, Germany, Australia, Peru and more.
Focusing on some specific fields also helped the company achieved success. Xichai supplied engines to Jinbei auto and Foton. Both the companies saw exportation rise in the past year.
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