Foton Daimler: Great Achievements Made As Restructure Grasp Developing Trend to Win in Future

www.chinatrucks.com: The intensity development of modern logistics transportation promotes the structure adjusting of heavy-duty truck market in four aspects including “Product, Users, Areas, Sales”. Those truck enterprises who can seek changes positively can grasp the initiatives in market in the future. A series of competitive combined marketing measures including breaking through the low-end low-price market layout with high-end big-horsepower trucks, competing with old-generation heavy-duty trucks with new-generation ones, paying more attention to the development to important industries, focusing attention on the demands upgrading of important customers in the truck fleet, etc. makes Foton Daimler Auman becomes the first truck enterprise who adjusts the structure of heavy-duty trucks and wins the initiatives of grasping the future market competition.

Product Structure Adjusting: New Generation, High End and Big Horsepower Become Key Words

New-generation big-horsepower high-efficiency logistics transportation trucks win great popularity in market with the logistics transportation developing towards high added value industries including temperature-controlled transportation, hazardous chemicals transportation, E-commerce delivery and trunk logistics transportation, etc.. Foton Daimler Auman has completed the transformation from low-end to high-end trucks, formed the high-competitiveness medium-and-high-end trucks combination represented by Auman GTL Super heavy-duty truck by melting the techniques of Daimler Benz truck and engine, techniques of American Cummins new-generation engine, and developing the business of new-generation medium-and-high-end products. Besides，it upgrades the horsepower of high-end heavy-duty trucks from big-horsepower trucks. The horsepower of Auman GTL Super 6X2 truck is upgraded to 430 horsepower, 6X4 truck was upgraded to 460 horsepower. This leas the upgrading pace of power of heavy-duty trucks. New-generation Auman GTL Super truck which is manufactured by Germany, America and China meet the upgrading demand of high-efficiency logistics transportation, broke through the low-end low-price market layout, entered medium-and-high-end heavy-duty truck market which is dominated by “Technique Upgrading, Product Upgrading, Power Upgrading”. This not only made up for the blank period of the regeneration of medium-and-high-end heavy-duty trucks, but also promoted the development of high-end heavy-duty trucks in China.

Restructure of Users: Develops Important Industries to Make Business with Valuable Important Customers

Modern logistics transportation organized modes develops towards large scale and organized direction. The users of heavy-duty trucks is changing from individuals to important customers of “Valuable” truck fleet. Professional delivery of high value-added products and long-haul high-efficiency logistics transportation breed great market potential. Starting from improving the values of customers and directed by upgrading orientation of value experiencing of truck fleet and service value-adding in subdivided industries, Foton Daimler Auman helps customers to optimize their operation interests by providing professional driving training of heavy-duty trucks, building heavy-duty truck training experience center combined “ Real Circumstance Training, Practice Modes, Value Experience, Data Analysis, Value-added Service”, combing the structural adjustment including service center in customers area for important subdivided industries, 4S heavy-duty truck experiencing store, experiencing stores in expressway service areas, service areas in logistics parks, etc..

Areas Structural Adjustment: Points to Western Area  Promotes New Generation to Substitute Old Generation

 
Increasing of logistics transportation gradually migrates to western area from middle and eastern area with the new around of Western Development in China. However, there are much plateau and mountains in western area. And the majority of transportation is long-haul goods delivery. This demands that heavy-duty trucks must have more excellent sloe-climbing performance, more comfortable driving experience, safer and higher reliability, much lower fuel-consumption cost and longer warranty. New-generation Auman GTL Super heavy-duty truck equipped with Cummins ISG12L big-displacement engine reaches the ultra-long warranty of 0.1 million KM with max. power of 512Ps and max. torque output of 2300N.m. The lower speed and bigger torque makes truck users in western area can start truck easily, change gears steadily, overdrive other trucks with high speed and climb slopes with great power. The new-generation cockpit of Auman GTL Super truck can better meet the demand of higher comfort of young drivers in the western area. It can completely meet the upgrading demand of high-efficiency transportation from trucks users in the western area for its excellent performance in fuel saving, power, safety and reliability, etc.. New-generation Auman GTL Super heavy-duty truck will definitely replace the old-generation trucks and become the important logistics transportation tool in the western area.

Sales Structure Adjustment: Rebuild the Sales Structure of Individuals and Truck Fleets

Users Structure Adjustment: to change from individual customers to customers of truck fleets. The demand of truck fleet customers changed from traditional “products and product service” to multiple faceted ones, i.e. the comprehensive solutions program including influence of brand, the value-added services, product insurance solutions, financial insurance solutions and special service supporting solutions, etc.. Foton Daimler Auman rebuilds the sales modes of “individual customer and truck fleet customer”, changed the sales standards from uni-directional bringing in “sell products” to bringing in “experience” and going out “sell solutions”. It use sales manner of product values experiencing which is targeted at individual customers, and provides professional “product solutions program, financial solutions program, truck internet solutions program, service solutions program” to truck fleet customers by depending on Beijing training and experiencing center and truck alliance to improve the operation efficiency and operation interests of truck fleet customers.

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