Ford to Launch Ranger Pickup in China in 2018
Date:2017-04-11 Source:automotive fleet
www.chinatrucks.com: Ford Motor Co. will sell the Ranger mid-size pickup truck in China in 2018 as part of the automaker’s pursuit to grow the country’s emerging pickup market, the company announced.
Ford will outline its strategy on pursuing the China pickup market on April 8 in Shanghai led by Ford president and CEO Mark Fields. Ford also plans on revealing pricing for the F-150 Raptor in China, which is currently on sale in the country, according to the automaker.
The first F-150 Raptors will be delivered to customers in China Saturday, according to chinatrucks.
“We see a significant white-space opportunity with Chinese buyers increasingly looking for more capable, more refined and more stylish pickups,” said Fields.
While pickup trucks currently represent less than 2% of the market, China is already the fourth largest truck market in the world with 14% growth last year, according to the automaker.
China has been easing restrictions on pickup usage in city centers, which is another factor driving growing interest in pickups, according to Ford.
“We see an opportunity to satisfy unmet need in China for world-class, stylish and refined pickups,” said Dave Schoch, president of Ford Asia Pacific and CEO of Ford China.
Earlier this year, Ford announced that it was bringing back the Ranger to the North American market for the 2019 model year.
Views:0
share:
China Trucks International Promotion
Submit Your Requirements, We Are Always At Your Service.
Related China Trucks News
- CATL and Ford Announce Global Strategic Cooperation to Promote EVs Worldwide 2022-07-22
- Great Wall, Ford Get Ready for Surging Demand for Pickup Trucks in China 2019-03-29
- Ford Exits Heavy Truck Business in South America 2019-02-26
- VW and Ford Launch Global Alliance to Build Medium-duty Trucks and Vans 2019-01-24
- IAA 2018: Ford Unveils Electric Self-driving F-Vision Future Truck Concept 2018-09-27
- IAA 2018: Ford F-Max Crowned International Truck of the Year 2019 2018-09-20
- Ford Unveils Transit Custom PHEV at IAA Commercial Vehicle Show 2018-09-19
- Ford Trucks Celebrates 100 Years 2017-07-28
- Ford STEEDA Pickups Enters China Markets 2014-08-21
- Ford Heavy Trucks Exchange to JMC Logo to Develop J19 2014-08-07
Hot News
- Visiting Invitation: See What's New from Renault Trucks at IAA 2026
- China's Heavy Truck Exports Surge in June as Leading Brands Win Major Orders
- JAC Becomes Official Vehicle Partner of Ghana Football Association
- Xuzhou Launches International Communication Center to Boost Global Outreach
- FOTON, COSCO Shipping Launch Joint Venture to Strengthen Global Supply Chain
- Foton, COSCO Shipping Move to Secure Capacity as China’s CV Exports Rise
- The 11th DISCOVERY TRUST Awards Successfully Held in Beijing, China
- Chinese Heavy Truck Makers Shift to Value-Driven Global Expansion
- Shandong Heavy Industry and Kazakhstan’s Karaganda Region Ink New Deal
- China’s Diesel Trucks are Shifting to Electric
Recommended Brands[more]
Recommended Trucks[more]
China Truck Statistics
- China's New Energy Tractor Truck Sales Rise 97% to 25,000 Units in June
- China's Pickup Truck Sales Continue to Decline in May
- China's Tractor Truck Sales Up 27% in May
- China's Medium-Duty Truck Market Surges 74% in May
- China's Mini Truck Sales Drop 18% YoY in May
- China's Heavy Truck Sales Rise 23% in May
- China's Light Truck Market Grows 7% to 172,000 Units in May
- China’s Pickup Truck Market Posts Steady Sales Growth in April
- China Light Truck Sales Down 2% to 178,100 Units in April 2026
- China Heavy-Duty Truck Sales Hit 117,000 Units in April, Up 33% YoY
