TECHKING Opens Its Second Overseas Service Center in West Africa

At the beginning of October, the second overseas Techking Service Center (hereafter called TSC) was formally inaugurated in Abidjan, Cote d'Ivoire, following the first TSC in Pakistan in 2021. It represents a turning point in the architecture of Techking's professional service system in the markets of significant countries, as the company continues to gather momentum for its next strategic landing in new markets.

On the opening day of the TSC, more than 100 guests attended the inauguration ceremony, including clients, partners, distributors, media reporters, and other representatives. Mr. Wang Chuanzhu, Chairman and General Manager of Techking, extended his congratulations through a video message. He emphasized the importance of this TSC for clients and business partners in the local market as well as Techking’s aspirations to grow there. He also stated his hope that all of TSC’s partners would collaborate to boost customer value.

In the region, there has been a lot of buzz about the TSC's official launch in Cote d'Ivoire. On both national television networks and city street light boxes, Techking’s news and advertising materials were aired. At the opening ceremony, the sales director of the Africa Region presented a trophy to the partners in recognition of their exceptional work and dedication, and both parties signed the certificate of authorization in anticipation of their future win-win collaboration. In the presence of all attendees, the leaders then cut the ribbon and formally announced the opening of the TSC in Cote d'Ivoire.

The 3,600-square-meter TSC is staffed with service engineers, maintenance engineers, warehouse managers, and other positions. It offers clients services such as tire use recommendation, maintenance, mounting, dismounting, and air pressure management. These services can effectively fill the region's tire service gap while meeting the regional fleets’ needs.

Throughout a month of operation, the service team has focused on the front lines of products, services, accessories, after-sales, and other areas to create a professional service system for users. By hosting tire knowledge workshops, tire maintenance training sessions, technical exchanges, and other events, the TSC has also taken an active role in empowering the partner teams. This has helped them with management and guidance and strengthened the learning and exchange of service personnel. Techking has managed to provide consumers with all-around service through internal and external initiatives.

"The product is where Techking's service begins." The TSC in Cote d'Ivoire will bring an opportunity for Techking to deepen localization channels, concentrate on the actual requirements and pain points of regional users, enhance application-specific research and development capabilities, offer customers more suitable tire solutions and services, and then assist them in increasing operational security, efficiency, and cost-cutting.

Meanwhile, the launch of the TSC has also increased Techking's global service network. In the future, Techking will continue to create localized service teams in key countries to increase its professional service competency in the local market.

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