Dongfeng Hosts 2026 Overseas Commercial Vehicle Partner Conference

Dongfeng recently held its 2026 Overseas Commercial Vehicle Partner Conference in Shiyan, Hubei. The event, themed “Innovation and Transformation, Win-Win Together,” brought together dealers and partners from around the world to explore new cooperation opportunities and share the company’s overseas growth plans. Dongfeng also introduced its 2026 overseas marketing strategy, set annual export targets, and launched the G Series high-end heavy-duty truck brand for international markets.

Top executives attended the conference, including General Manager Feng Changjun, Vice General Manager Wang Jun, and Chairman of Dongfeng Import & Export Company Wang Long.

In his speech, Wang Jun thanked global partners for their long-term support. He noted that the automotive industry is undergoing rapid change, moving toward electrification, smart technology, and sustainability. Commercial vehicles are shifting from traditional manufacturing to integrated solutions combining technology and services.

To respond to these trends, Dongfeng is expanding its range of electric, hybrid, and hydrogen-powered vehicles. This includes the third-generation hydrogen fuel cell heavy truck with over 800 km of range. The company is also strengthening overseas operations through product upgrades, organizational integration, and local presence.

Wang Long highlighted the significance of holding the conference in Shiyan, Dongfeng’s birthplace, emphasizing the company’s commitment to global expansion. He said overseas business is now a strategic priority. Dongfeng will implement its “International Leap” strategy, building a comprehensive overseas value chain covering R&D, production, supply chain, marketing, and service. The goal is to raise overseas sales above one million units.

With more than 50 years of automotive experience, Dongfeng Commercial Vehicles has established strong advantages in technology, products, and operations. Its proprietary Dragon Powertrain and fuel cell commercial vehicles are industry-leading. The company offers a full product line across all power types and logistics scenarios, with coordinated development for domestic and international markets. Dongfeng is also localizing operations in nine key areas, including products, marketing, manufacturing, and talent, to strengthen global capabilities and create value for customers worldwide.

Yang Tao presented the company’s 2026 overseas marketing strategy. Dongfeng plans to continue its “International Leap” through improvements in vision, brand, technology, organization, and business models, aiming to enhance global operations, especially in emerging markets.

Vice General Managers Pan Chonggang and Zhang Wenfeng shared product strategies for light, medium, and heavy commercial vehicles, highlighting Dongfeng’s technological progress and product planning. The company will continue investing in new energy and intelligent driving technologies, expand overseas production and service centers, and collaborate closely with partners to achieve high-quality global growth.

The conference also officially launched the Dongfeng G Series high-end heavy-duty truck brand for overseas markets. With the global heavy truck market trending toward premium segments and China leading exports worldwide, the G Series serves as Dongfeng’s flagship line. It integrates top-tier global supply chain resources, delivers advanced technology, and has passed rigorous testing with over 2 million km of durability and excellent fuel efficiency. Dongfeng plans to expand the G Series lineup, establish high-end brand stores, and collaborate with partners to grow the premium market, strengthening the global position of Chinese commercial vehicles.

Outstanding partners were recognized with awards, including “Partner of the Year,” “New Force Award,” and “Strategic Cooperation Award.” Representatives from Pakistan, South America, and other regions shared market experiences, demonstrating Dongfeng’s commitment to close collaboration and mutual success.

During the event, partners visited factories and test drove key vehicles to experience Dongfeng’s technology and performance firsthand. Participants also joined business discussions and factory tours to better understand the company’s international strategy and partnership model.

The 2026 conference showcased Dongfeng Import & Export Company’s global vision and industry strength, reinforcing trust with overseas partners. Looking ahead, Dongfeng will continue promoting green and smart commercial vehicles worldwide, working closely with partners to shape the future of global mobility.

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