Yuchai Brand Value Exceeds CNY 10 Billion
Date:2012-07-05 Author:Eric Source:www.chinatrucks.com
www.chinatrucks.com: On June 28th, 2012, World Brand Lab released the 9th China's 500 Most Valuable Brands and Yuchai Group ranked No.106 with CNY 12,165 billion.
Since 2005, Yuchai Group has been improving the brand and quality to keep the sustainable and healthy development and won the prizes of "Best China Brand", "China's Top 10 Self-independent Brand" and "China's Top 500 Brand", etc. Since 2011, Yuchai Group has improved brand strategy plan and released its new mission. Brand value increased from CNY 7.119 billion in 2004 to CNY 12,165 billion in 2012.
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