Yuchai’s Constantly-growing Brand Value Exceeds RMB 40 Billion

On June 20, the World Brand Lab published the ranking list of the “China’s 500 Most Valuable Brands 2018” (the 15th edition) in Beijing. With a brand value of RMB 41.598 billion, Yuchai ranked 103rd. A year-on-year increase of RMB 7.002 billion has made it pass the 40 billion mark.

As the first brand in Guangxi’s engineering industry, Yuchai has been listed in the “China’s 500 Most Valuable Brands” for 13 consecutive years. The leading role of brand value in the industry is a full reflection of Yuchai’s unremitting pursuit for excellent quality.

Under the circumstance of deep changes in industrial patterns and increasingly fierce competition in the past year, Yuchai, through transformation and upgrading, has constantly upgraded technology R&D and professional manufacturing, and maintained the core competitiveness of products, thus steadily improving the revenue and profits of the enterprise, as well as management efficiency. In January 2018, Yuchai released new high-end and internationally-leading China VI engines among three platforms, namely S, K, and Y. It is a mark that Yuchai, with the goal of “Edging Itself into the First Echelon of International Engine Industry”, is putting its head down to be a leading brand in the intelligent manufacturing in China. (www.chinatrucks.com)

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