JAC Listed on China’s Top 100 Global Brands

On December 27, the second China Brand Image Overseas Communication Forum and the launch of the 2024 China Corporate ESG Report were held at the People’s Daily headquarters in Beijing. Experts and business leaders gathered to discuss building world-class Chinese brands, sharing brand stories, and promoting ESG practices to enhance the global influence of Chinese enterprises.

JAC Group was recognized for its strong brand performance and international impact, securing a spot in the 2024 China Top 100 Global Brands Index. Its innovative “JAC DAY” Overseas Brand Festival also earned the award for Outstanding Case in International Brand Communication, positioning JAC Group as a leader in global brand storytelling.

To address differences in culture, language, and ideology, JAC Group integrated its corporate values with traditional Chinese culture to create “JAC DAY,” the first brand festival of its kind in China’s automotive industry. This unique marketing event has established a distinctive global brand identity, fostering strong connections with international users and delivering the company’s values through brand positioning, user engagement, and product ecosystem development.

Since its launch in 2021, “JAC DAY” has been held successfully for four consecutive years. The festival has provided a platform for deeper interaction between the brand and its users, spreading positive brand values and building a warm, dynamic, and responsible image for Chinese automotive brands.

In addition to promoting its brand globally, JAC Group has actively contributed to local communities. At the 14th China Auto Forum in July 2024, the company’s “Green Leadership: Setting a New Benchmark for Chinese Automotive Brands Going Global” initiative was recognized with the “Global Responsibility” award and included in the “2024 Best Practices for Sustainable Development in China’s Automotive Industry.”

As a pioneer in China’s automotive global expansion, JAC Group continues to optimize its product portfolio, expand into international markets, and deepen localization strategies in key regions. The company is also exploring collaborative industry opportunities, building local automotive ecosystems, and advancing intelligent electric and connected vehicles. By exporting innovative electric and smart products, JAC Group is driving industry transformation and promoting green development worldwide.

Looking ahead, JAC Group will remain committed to a user-centric approach, enhancing its brand value and reshaping the global perception of Chinese automotive brands. The company aims to contribute to China’s transformation from a “big brand nation” to a “strong brand nation.”

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