Top Chinese Pickup Brands in Overseas Markets in 2025

As global demand for high-performance, multi-functional, and new energy pickup trucks continues to grow, Chinese pickup brands are speeding up their overseas expansion. According to export data from April 2025, China’s pickup exports keep rising steadily. Leading brands like Great Wall, JAC, SAIC Maxus, BYD, and Chery are performing well and becoming key players in the global pickup market.

No.1 | Great Wall Pickup: Still No.1, Winning Over the Australian Market

In April 2025, Great Wall exported 17,500 pickup trucks, a 13.6% increase year-on-year. It remains the top Chinese pickup exporter.

Its main models — the Shanhai Cannon Hi4-T, 2.4T Off-road Cannon, and the Tank 300 Pickup — offer strong off-road performance. These vehicles have successfully passed tough off-road challenges in Australia, boosting the brand’s reputation in developed markets like Australia.

Great Wall has been China’s No.1 pickup exporter for years. Its products are sold in over 70 countries, including Australia, the Middle East, South America, and Southeast Asia, creating what’s now known as the “Great Wall phenomenon.”

No.2 | JAC Pickup: Steady Growth with a Focus on New Energy and Diverse Markets

In April 2025, JAC exported 6,165 pickups — a 38.07% increase from last year. It continues to rank among the top Chinese pickup exporters.

JAC’s new T8 Champion Edition, launched in late April, is designed for both business and personal use, offering various model choices that quickly caught the attention of overseas customers.

In the new energy field, JAC is also making strong progress. Its Hunter PHEV, unveiled at the 2025 Shanghai Auto Show, is China’s first hybrid pickup with torque over 1000 Nm and a driving range of more than 1,000 km — a showcase of JAC’s advanced hybrid technology.

JAC pickups are now sold in over 130 countries and regions, including key markets in Latin America, the Middle East, Southeast Asia, and Africa. In Latin America alone, JAC has sold nearly 100,000 units, making it the top Chinese pickup brand in the region. In the Middle East, it has shipped over 38,000 units, while in Africa, it is quickly expanding into more than 40 countries.

No.3 | SAIC Maxus: Fastest Growth with Strong New Energy Lineup

SAIC Maxus exported 5,845 pickups in April 2025, a 53.13% year-on-year increase — the fastest growth among major brands.

Its electric T90 EV and hybrid “Explorer” pickups are well received overseas. With features like smart cabins, long range, and advanced driver assistance, these vehicles meet the expectations of developed markets.

SAIC Maxus exports to Europe, Australia, Chile, Mexico, and the Middle East, with strong sales especially in Europe’s electric vehicle segment.

No.4 | BYD Pickup: New Energy Rising Star Expands to South Africa

In 2025, BYD launched its first plug-in hybrid pickup, the Shark, and introduced its hybrid sedan, the Seal 6, in South Africa. This forms a “dual power” strategy for BYD’s overseas markets.

With this push, BYD pickups are expected to grow quickly in Africa and Southeast Asia, becoming a potential breakout success.

No.5 | Chery Pickup: Stable Progress in African and Middle Eastern Markets

Chery, known mainly for passenger cars, is now expanding its pickup truck presence. It has made stable progress in markets like South Africa, the Middle East, and Central Asia.

As Chery pushes forward with its electrification strategy, its pickup trucks are expected to gain a stronger position through product quality and price advantages.

New Energy and Smart Features Drive Global Competition

Chinese pickup brands are stepping confidently onto the world stage. Great Wall remains the export leader, while JAC and SAIC Maxus are catching up fast with new energy and diverse product lines. BYD and Chery are showing great potential as rising players.

In 2025, China’s pickup exports show three major trends:

Rapid expansion of new energy products: More hybrid and electric pickups are being launched to meet global environmental and user needs.

Diverse technology strategies: Great Wall focuses on off-road strength, JAC on practical hybrid use, and SAIC Maxus on smart features.

Wider market reach: Chinese brands are no longer limited to developing markets — they are entering mature markets like Europe and Australia.

As technology improves and global branding continues, Chinese pickups are expected to play a bigger role in the international market.

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