JMC Expands Its Presence in the Middle East

In 2025, JMC (Jiangling Motors) is putting more focus on the Middle East automotive market. The company’s popular pickup trucks were recently shown at two important events — Bahrain Grand Prix 2025 - F1 Race and the 33rd Jeddah International Building Exhibition in Saudi Arabia. These activities helped raise brand awareness and made JMC more well-known as a rising Chinese pickup brand in the region.

At the F1 race in Bahrain, the JMC Grand Avenue 4WD pickup was used as an official service vehicle and appeared many times during the live broadcast. The pickup was chosen by Y.K. Almoayyed & Sons, JMC’s long-time local dealer and a trusted partner of the F1 event. This partnership highlights JMC’s growing presence in high-profile international sports events.

At the Jeddah International Building Exhibition, JMC presented several of its best-selling Made in China vehicles, including the Grand Avenue 4WD, and both double-cab and single-cab versions of the Baodian pickup. The event attracted more than 24,000 visitors from the construction and transport industries. JMC’s booth was one of the most visited, receiving over 50 serious purchase inquiries during the 3-day event.

By participating in both international sports events and major local exhibitions, JMC is showing the strength and quality of “Made in China” to customers in the Middle East. Moving forward, JMC will continue to offer better products, grow its sales network, and improve its service to provide a better experience for local customers and support its overseas business growth.

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