Victory Auto Marks 10 Years in Saudi Arabia

On June 6, 2026, Victory Auto held a ceremony at its headquarters in Riyadh to celebrate the 10th anniversary of its entry into the Saudi Arabian market. Customers, business partners, media representatives, and executives from the company's China headquarters attended the event.

Victory Auto officially entered Saudi Arabia in 2016. Over the past decade, the company has grown into one of the top five best-selling light commercial vehicle brands in the country. Through localized operations, market-focused products, and an expanding service network, Victory Auto has steadily strengthened its presence in the Saudi market.

The company began preparing for the market as early as 2014 by obtaining GCC certification. It carried out a series of tests covering vehicle safety, emissions, high-temperature performance, and desert driving conditions to meet local requirements.

When Victory Auto entered Saudi Arabia in 2016, the market was already dominated by well-known global brands. The company focused on providing reliable products and dependable after-sales service to earn customer trust. At the same time, it started building an integrated 4S network covering sales, service, spare parts, and maintenance.

In 2018, Victory Auto expanded its dealer network into Riyadh, Dammam, and Jeddah, three of the country's key commercial centers. This helped the company improve market coverage and customer support.

To meet local transportation needs and adapt to Saudi Arabia's hot and dusty environment, Victory Auto introduced the Zebra mini truck and the Victory Wildebeest diesel truck. The Wildebeest model was specially developed for desert operating conditions. It is powered by a 1.6-liter Dongan engine, features a dual rear-wheel design, and offers a maximum payload capacity of 3,495 kg.

In March 2025, the first batch of 231 Horn trucks was shipped from Victory Auto's production base in Zunyi, China, to Saudi Arabia. According to the local distributor, the vehicle has delivered stable performance under high temperatures and demanding road conditions and has been well received by customers.

Li Xin, Overseas Sales Manager of Victory Auto, said: "The Horn truck was developed after extensive research into local customer needs, road conditions, and climate characteristics in Saudi Arabia. We will continue to introduce more products designed for the local market in the future."

To further improve customer support, Victory Auto opened an Overseas Customer Service Center and a Technical Service Center in Riyadh in May 2025. With 24-hour spare parts support and a fast maintenance response system, the company has strengthened its local service capabilities and moved beyond product exports to providing comprehensive service solutions.

Speaking at the anniversary event, Ahmed Al-Rubaish, Chairman of Victory Saudi, said the company remains committed to providing reliable transportation solutions for small and medium-sized businesses in Saudi Arabia and supporting the country's Vision 2030 development goals. He added that the company aims to become one of the preferred brands for trucks and light vans in the Saudi market.

Looking ahead, Victory Auto plans to continue investing in localization, develop products that better meet market needs, and further improve its service network. The company also aims to expand its presence across Saudi Arabia and the wider Gulf region while strengthening long-term cooperation with local partners.

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