Tangjun Auto: Giving New Connotation to Light Truck

www.chinatrucks.com. Under the sluggish market, huge amount of money was invested in T3, a high-end light truck of Tangjun Auto. The seemingly “inappropriate” move was filled with confidence from Wu Dengxi, general sales manager of Tangjun Auto.

Being faced with the current light truck market, which has been depressed since the beginning of this year, lots of companies hold a negative prospective. However, quite the opposite, Wu is in full confidence with the market for T3 light truck. “Under this tough circumstance, Tangjun T3 will benefit more.” Wu said at a promotion meeting for T3.

 

Tangjun T3 High-End Light Truck

With the adjustment of “Bringing Vehicles to the Rural Areas” and the abnormal excessive consumption, the overall drop in the market became inevitable since the beginning of 2011.

Though the market kept sliding, the acceleration of urbanization, the growing needs for middle and short distance transportation between city and rural area and the intercity transportation have contributed to meeting the need for the middle-end and high-end light trucks, meanwhile, the potential for growth remains huge.

With 15 months and 180 million Yuan, Tangjun T3 is born under this trend. As Wu put it “With the cutting edge technology employed, the crucial transformation for T3 is the upgrade of technology and inside concept.” This is epoch-making point for Tangjun Auto, which symbolizes the starting of Tangjun entering into the high-end light truck market. In this declining market, Tangjun maintained a 2 digital growth and received unexpected good review from the market after a month of promotion.

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