Many Heavy Truck Makers Heighten Expectation on 2014 as Sales Target Fulfilled in 2013

www.chinatrucks.com: With the annual business conferences end one after another, Chinese mainstream truck makers complete their summery on 2013 and prediction on 2014.

It is easy to find from those summery and prediction that most mainstream truck makers complete their preset production and sales targets for 2013 on the basis of steady development of the market. For the year to come, these makers set new sales targets which reflect their positive attitudes on the medium and heavy truck market.

Most mainstream enterprises complete their earlier targets  

Steady growth in 2013 Most enterprises fulfill their targets

Statistics of CAAM show that from January to November, the sales volume of Chinese heavy truck industry totals 694116 units, 18.4% higher than the same period last year. The sales volume in the whole year is expected to surpass 770,000 units with an expected growth rate over 21% year on year.

In a steadily growing market, each mainstream truck maker achieves remarkable performance. It is easily to find from below chart that top 5 medium & heavy truck makers complete at least 88% of their targets preset at the year start. Dongfeng (including DFCV and DLM), FAW Jiefang and Sinotruk see higher completion rate, 112%, 111% and 103% respectively.

“In 2013, FAW Jiefang sells 188,000 units of medium & heavy duty trucks, outperforming its year-begin target, and its market share is 1% more than in 2012. FAW Jiefang grows by 20%, one of the several makers with growth rate higher than the industrial average (14%),” said by Jing Qingchun, General Manager of FAW Jiefang Sales Company.

Sales target for 2013 and comparison (10000 units)

Note: the data of Dongfeng, Foton Auman and FAW Jiefang includes medium and heavy trucks. Data of Dongfeng includes DFCV and DLM. Data of Sinotruk only includes heavy trucks and that of SHACMAN only includes civil used trucks.

Seen from the public sales data, SAIC-IVECO HONGYAN and C&C achieve good performance in 2013 and basically finish their preset targets. Beiben performs less good and the sales volume is estimated to be 17,000 units, only 49% of the preset target.

“2013 is a special year for commercial vehicle industry. With steady micro economy and retarded implementation of China 4, medium and heavy duty truck industry welcomes an opportunity,” summarized by General Manager of DFCV Huang Gang when speaking of the market performance of medium and heavy duty truck in 2013.

Most makers heightens their targets for 2014

For the coming year, many truck makers positive sales targets, most of which are progressive.

Sales target comparison 2014 (10000 units)

Note: the data of Dongfeng, Foton Auman and FAW Jiefang includes medium and heavy trucks. Data of Dongfeng includes DFCV, excluding DLM. Data of Sinotruk only includes heavy trucks and that of SHACMAN only includes civil used trucks.

It is not hard to find that Sinotruk and other five manufacturers set a sales target higher than the actual sales volume in 2013 expect DFCV and FAW Jiefang. Sinotruk, SHACMAN and SAIC-IVECO HONGYAN predict a growth rate between 13%-21%. Beiben, C&C and Foton Daimler set progressive targets, with respective growth rates 47%, 43% and 37%.

Sinotruk and other 5 truck makers set a target higher than the actual sales volume in 2013

When it comes to the sales target in 2014, General Manager of Sales of Sinotruk Zhang Xiaodong analyzes that “the heavy truck market still has much room to grow. The new central government will proceed with proactive fiscal policy and prudent monetary policy. The investment on well-being, infrastructure, railway, high-speed rail will continue to grow, creating more demands for engineering vehicles. With the recovery of global economy, the export will increase. More over, the demand for logistics and transportation vehicles will rise in 2014.”

Contrarily, Chairman of Beiben Li Zhiliang expects a 10% drop for the whole heavy truck market. Even so, Beiben remains to make a sales target of 25,000 units and growth rate 47%. “Despite of an overall decline, guided by favorable policies after the Third Plenary Session of the Eighteenth Central Committee, there are sill many opportunities for the heavy duty truck industry, such as the demands for replacement, governing on Yellow mark vehicle (simply regarded as high emission vehicles), construction of urbanization and rapid development of logistics,” Li Zhiliang explains.

 

Views:0