SINOTRUK Holds West Africa Ecosystem Conference in Côte d'Ivoire

SINOTRUK held its West Africa Ecosystem Conference in Abidjan, Côte d'Ivoire, on November 9, 2026. Under the theme "WE LEAP WE LINK WE LEAD," the event focused on SINOTRUK's commercial vehicle ecosystem, including products, digital services, after-sales support, spare parts and technical training. It also featured the opening of a regional training center and a dedicated spare parts store, new product launches and vehicle displays. More than 400 customer representatives from several African countries attended the event.

SINOTRUK General Manager Liu Wei attended the conference, along with government officials and industry representatives from Côte d'Ivoire and other countries. They included Ibrahim Kalil Konaté, Minister of Commerce, Industry and Handicrafts of Côte d'Ivoire; Solange Amichia, Director General of the Côte d'Ivoire Investment Promotion Centre; Souleymane Diarrassouba, Minister of Planning and Development; N'Guessan Koffi, Minister of National Education, Literacy and Technical Education; Wu Jie, Chinese Ambassador to Côte d'Ivoire; Majida Karaki, Lebanese Ambassador to Côte d'Ivoire; Li Chengyao, Counsellor at the Chinese Embassy in Côte d'Ivoire; and Jean-Marc Yacé, Mayor of Cocody.

In his speech, Cocody Mayor Jean-Marc Yacé highlighted the importance of sustainable transportation. He said reducing vehicles' dependence on fossil fuels is an important way to lower carbon emissions and address climate and public health challenges.

He also noted that hybrid and electric vehicles have good development prospects. Cocody is planning to replace its public transport fleet to reduce the environmental impact of aging vehicles. He called on investors to support this transition and wished the conference success.

SINOTRUK General Manager Liu Wei said the company will continue to expand its presence in West Africa through an integrated business system covering products, digital services, after-sales support, spare parts and personnel training.

He said SINOTRUK will provide a full range of commercial vehicles and local services to support customers in logistics, infrastructure construction and mining. The company aims to offer reliable, cost-effective solutions suited to local operating conditions. Liu also reaffirmed SINOTRUK's commitment to supporting the West African market, responding quickly to customer needs and building long-term partnerships in the region.

Abdul Hussein Baydon, CEO of SINOTRUK's partner YESHI Group, also spoke at the event. He thanked SINOTRUK for its trust and invitation, and said the partnership had shown the value and business opportunities created by SINOTRUK's integrated ecosystem.

YESHI Group will continue to work with SINOTRUK to develop the commercial vehicle market in Côte d'Ivoire, improve local products and services, and provide better support to customers.

During the conference, SINOTRUK officially opened its West Africa regional training center and dedicated spare parts store. The two facilities are designed to make technical training, spare parts supply and after-sales services more accessible to local customers.

The regional training center will provide facilities for technical training and help local service teams improve their skills across different vehicle models. The spare parts store will give customers a more convenient way to obtain the parts they need. SINOTRUK will also use digital services to support vehicle operations and fleet management, helping customers improve efficiency and control operating costs.

At an outdoor launch event, Liu Wei and government representatives jointly unveiled three new vehicles: an electric heavy-duty truck, a light-duty truck and a pickup. SINOTRUK also introduced these three models and an AMT-equipped heavy-duty truck, explaining their key features and potential applications.

A total of 22 commercial vehicles were displayed at the conference. The lineup covered a wide range of applications, including long-distance transportation, intercity logistics, mining operations and urban transportation. The display demonstrated SINOTRUK's range of solutions for different commercial transportation needs. The launch and display of electric vehicles also highlighted the company's continued investment in new energy commercial vehicles.

SINOTRUK will continue to expand its local business network in West Africa, covering vehicle sales, after-sales services and spare parts supply. It also plans to introduce more vehicles suited to local road conditions and transportation needs, increase investment in new energy commercial vehicles, and work with local partners to improve product applications, technical training and service capabilities.

Views:0