Dongfeng adopts landing marketing in overseas markets
www.chinatrucks.com: 31,200 Dongfeng vehicles were exported in the first half year, up 38.90%, ranking the 5th among China auto industry.
Southeast Asia and Middle East are still the main export markets for Dongfeng trucks, and Iran, Russia and Vietnam are their main overseas markets with increasing shares on China export markets. In recent years, South America and Africa are increasing markets, especially South Africa is already bacome an important markets for main truck builders.
Dongfeng are not good at building plants in overseas markets, and their first overseas marketing company was finished in South Africa.
And they will deploy their marketing teams to South Africa directly to face local users.
Dongfeng exported 46,550 vehicles last year, up 65%, and their overseas strategies have already changed from vehicles export by chances to strategic exports with funds and technology support, and they make every effort for after-sales service and parts supply.
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