Dongfeng Commercial Vehicle: Deeply Exquisite in Market

www.chinatrucks.com: With the progress of “Development of the Western Region”, the great demands for commercial vehicle are gradually released in the western region. Heated market demands has made vehicle market a source of profit in this region. Meanwhile, because Gansu province is located in the center of the western region and as a traditional market for Dongfeng commercial vehicle, its sales took the lead among all the competitors in Gansu province. In the first half of 2012, the market share for Dongfeng medium heavy truck accounted for nearly 50%, maintaining its first place. In the market share, tractors achieved a year-on-year growth, heavy industrial trucks advanced to the second place instead of the third and market share of heavy-duty trucks maintained at 58%. At the same time, medium truck stood out in the market.

The vehicle transportation market in Gansu province mainly includes three parts, among which coal transportation accounts for 30%~40%, bulk commodity and long haul account for 30%, others are for mining and engineering usage. Influenced by the national economic downturn, the commercial vehicle market suffered severe outcome and the total sales fell by 37.6%. According to person in charge of Yimin market in Lanzhou, the 2008 financial crisis has not rendered such a serious impact on the market. From April 2011 till now, it is not abnormal being out of business for a whole day.

Comparatively speaking, Dongfeng commercial vehicle gives the best performance in the local market. However, according to Miao Yongfeng, vice team leader of supervisor team for Gansu, Qinghai and Ningxia region of Dongfeng commercial vehicle, the figure could be more satisfying. With Miao as a representative, the marketing “special force” of Dongfeng commercial vehicle sticks fully to the market for expansion. As Miao put it “All we want is to analyze and subdivide the market for opportunities and to grasp any opportunity in the market.”

Currently, actions to complement the market have been conducted. In terms of commodity, new heavy industrial trucks will be introduced. In terms of market, the management of relationship with clients will be further strengthened and promoted. With the overlap and crossover of commodity and market, a breakthrough will be made in the weak market and key regions.

Strengthen the regional marketing service ability with improvement of brand

“Be prepared for danger in times of safety” is the method not to be disturbed by other brands and to maintain the stability of the market. Under unitive planning of Dongfeng commercial vehicle, the dealers in Gansu province strengthened the internal management and successfully expanded into the external market with efficient organization structure and team according to their own characteristics. Meanwhile, the marketing service ability was also improved by strengthening the net work of marketing and service. Strengthening the basics or expanding the market, every detail is in exquisite planning, because the attention to details will be breakthroughs in the market.