FOTON Tunland Enters into Australian Market
www.chinatrucks.com. As the first Chinese brand to enter the Australian market, Foton Tunland gives its debut in Australia in Nov. 2012. The company aims at extending the foreign market in the heated pickup sector.
Foton Pickup Enters Australian Market
In the low-end market, a little higher in price will definitely influence the sales within the products of the same category. However, the pricing of Foton Tunland is 5,000 Yuan higher than product of Great Wall. Many Chinese brands who aim at the Australian market adopt low price and competitive configuration as a strategy to draw customers’ attention, such as Chery and Great Wall.
Rod James, sales executive of Foton Australia said that the pricing of Foton was a sweet spot for the Australian mar
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