Sinotruks Officially Launches SITRAK Brand & First Truck off Production Line
www.chinatrucks.com: On Jan.17th 2013, the ceremony of Sinotruk SITRAK Brand Starting & SITRAK new products being off production line were grandly held in China Sinotruk Commercial Vehicle Company.
The ceremony saw Chunji Ma, Supervisory Board Chairman of Sinotruk and Dong Cai, the president of Sinotruk as well as other senior leaders of Sinotruk, attended the ceremony.
The ceremony of Sinotruk SITRAK Brand Starting & SITRAK new products being off production line
In 2009, MAN invested €560m (US$806m) in Sinotruk and has a direct interest in the Chinese manufacturer with a 25% stake plus one share. MAN supplied Sinotruk with technology to build trucks aimed at emerging markets. The trucks would be targeted for export to markets including Brazil, Russia, Africa and India.
In April, 2011, Sinotruk launched a new brand co-developed with German heavy commercial vehicle maker MAN SE. The brand is known internationally as SITRAK, but marketed under the name Shandeka in China. The first model, the T7H, was currently on display at the 2011 Shanghai Auto Show.
The brand’s logo features three stylized ginkgo leaves, symbolizing endurance and vitality in Asia. In China, the brand will be sold exclusively through Sinotruk’s dealer network, though export markets will be served by the existing sales networks of MAN and Sinotruk.
Sinotruk SITRAK heavy truck
The SITRAK Series heavy trucks are manufactured with the advanced MAN craftwork and technology. The motor types of the SITRAK Series heavy trucks contain 4×2, 6×4, 8×4 and 6×2, which has the tractors, dumpers and cargos etc. models to meet the different fields’ requirements.
SITRAK heavy trucks aim at replacing the imported truck brands and satisfying the needs of this field with its advanced technology German quality and technology. While developing SITRAK heavy trucks, Sinotruk not only absorbs the cutting-edge technology from German MAN, but also makes some improvement and innovation according to China domestic heavy trucks operation concepts. In the future, SITRAK heavy trucks will bring high efficiency and safety to China domestic logistic industry.
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