Dongfeng Cummins Launched Live-stream Marketing
In response to the sporadic COVID-19 infection cases across China, Dongfeng Cummins officially launched a live-streaming marketing program on April 20.
The Marketing Director of Dongfeng Cummins, together with over 110 sales agents of Dongkang Chemical and potential customers participated in the live-streaming. By the end of the program, Dongfeng Cummins secured orders worth a total of 17 million yuan from the event.
Also during the live-streaming, Dongfeng Cummins awarded those outstanding sales agents which have performed impressively over the past two years.
During the live-streaming, Liu Jianguo, Dongfeng Cummins Service Director talked about the engine manufacturer's development plans for the coming yearsand revealed that the company will focus on develop more cost-effective filters and related spare parts to strengthen its overall competitiveness in the market. He also pointed out that Dongfeng Cummins and Dongkang Chemical would continue to deepen their strategic cooperation to ensure that Dongfeng Cummins engines can run a total of one million kilometers smoothly.
Huang Rujiang, General Manager of Dongkang Chemical, announced the list of top Dongfeng Cummins Sales Agents, recognizing their hard work and impressive performances. Dongkang Chemical will continue to work closely with Dongfeng Cummins to build up their brand image and strengthen their market presence.
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