FAW adopts active marketing strategy to provoke truck sales

(chinatrucks.com, March 30, 2010) Freight transportation market has been activated in March and the first demand peak has been arrived. FAW will seize the opportunity to promote active marketing policy to embrace the sales peak.

It is predicted that the total demand volume of truck industry is around 900,000. According to the information, FAW will promote marketing policy. FAW will raise the competition of the products, broaden the production range, and strengthen the competition and flexibility of
segmentation market to make FAW meet the customer requirements of “big mutha, light weight, low oil consumption, and fast speed”.

In order to increase the satisfaction degree, FAW realize re-upgrading, reduce customer usage cost, and establish the prevention and maintenance service system increase the supply timeliness of spare parts. Three spare parts storage base, Tianjin, Wuxi, Xi’an, shall be set up to shorten the supply time and increase customer satisfaction.

Sales volume has surpassed 10,000 of  FAW by now. The marketing system, and advanced marketing technique, as well as the efficient flexibility of market will create new sales record of FAW.

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